Bollywood’s Globalisation Playbook – A Corporate Perspective
Posted on: December 9, 2009Posted in: Arts & Culture, Business
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Reliance ADA’s AdLabs COO Patrick von Sychowski offers a close look at the corporate side of Bollywood’s evolution and its ties with Hollywood including Steven Spielberg, George Clooney and others. Though there is increasing professionalism throughout the industry he explains why its still all about relationships.
