Indian Designers Wield Sociocultural Soft Power
Posted on: November 5, 2009Posted in: Arts & Culture, Business
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Designer Manish Arora says that Indian designs should be modernised, not Westernized, to be accessible in the global marketplace while retaining a uniquely Indian identity. A serial collaborator, Arora has worked with MAC cosmetics, Reebok, Disney and most recently with Nivea. Here, we see a selection of the designer’s fashions, and examples of how this innovative designer has adapted and contemporized Indian designs, a cornerstone of his international success.
