A concept being studied by the Centre for India & Global Business, University of Cambridge has emerged in a recent in a BusinessWeek article entitled, ‘India’s Next Global Export: Innovation”. As corporate leaders in the US look for ways to drive innovation, a Hindi term called ‘jugaad’ – an Indian style of creative improvisation is the word of advice given by Centre for India & Global Business ED Navi Radjou, whose Centre has been studying ‘jugaad’ and other mindsets that can catalyze innovation.
