Sourcing Innovation from Emerging Markets
Posted on: October 13, 2009Posted in: Business, Science & Technology
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Guruduth Banavar of IBM India predicts that “the mobile phone will have the same transformation power on society in India, as the Internet did in the West”.
One such example is the spoken web system, which allows villagers can create a “voice-site” (similar to a website) which other people can access via a mobile phone. For example, a plumber could advertise his services on a “voice site”, others could access his site via a mobile phone at any time, and ring him for his services.
