MobME’s partners and clientele include major Indian Telecom Operators like Vodafone, Airtel, Aircel, Idea, Tata Indicom, BSNL and MTNL, Media Companies like NDTV, Network 18, Dainik Bhaskar, Mid-day, and Mathrubhumi, as well as Enterprises like Kolkata Knight Riders, Kingfisher, A1 Team India and Café Coffee Day.  MobME also works closely with closely with the State Governments of Kerala, Goa, Nagaland and Central Government departments like the Department of Science and Technology (Govt. of India).

MobME effectively uses Open Source technologies to build scalable platforms, allowing the company to provide technology solutions of very high quality standards at extremely competitive prices. MobME’s line of work can primarily be classified into three – Mobile Value Added Services, Core Network Solutions, and Enterprise Solutions.

From India’s first peer to peer Mobile Content Sharing platform (Mobshare) to the Nation’s Largest GPRS based subscription service (Picture Posts), MobME is a uniquely positioned player in the Mobile Value Added Services industry. With a slew of new products in the making and expansion of services to more Telecom Operators, MobME continues to fuel its exponential growth in the domain.

MobME is one of the key players in the Core Network Solutions space with live Telecom systems across the length & breadth of the country. The company serves several leading Telecom Operators with a wide range of Innovative Platforms on SMS, Voice and USSD. These platforms have been revolutionary in terms of effectiveness, flexibility as well as pricing models and have continued to stand the test of time. The Company’s flagship product ZULO (Zero-User-Latch-On Alerts), is the first of its kind in India and has helped clients sustain & grow revenues in-spite of the tough competition they face in the cluttered Indian telecom-space.

The Enterprise Solutions Division offers a range of Information and Communication Technology Solutions to Brands, Businesses, Banks and Government Institutions with an extensive set of hosted solutions to fulfill their communication needs over SMS, Voice, Data & other Mobile Technologies.

One of the major focus-areas of the company is Mobile Governance, popularly known as M-Governance. MobME works very closely with Central and State Government Departments, Nodal Agencies, Telecom Network Operators & Regulatory Bodies for empowering the citizens of the country. M-Governance is part of a broader phenomenon of mobile-enabled development, taking electronic services and making them available using devices such as mobile phones. M-Governance has the potential to help make public information and governance services available “anytime, anywhere” to citizens and officials and provides the much needed last-mile-connectivity for e-Governance systems in developing countries like India.

MobME is a pioneer in Mobile Governance initiatives in India. The Company was awarded the first comprehensive M-Governance project in the country by the State Government of Kerala. As the execution agency, MobME has also been vested with the responsibility of formulating the M-Governance strategy for the state. A comprehensive and integrated Service Delivery Platform using Voice, Signaling and Data has been created to roll out the various services. Following the success of the ongoing M-Governance Project in Kerala, MobME has also been awarded M-Governance projects in several other states like Goa and Nagaland.

MobME thrives on Innovation. In 2006, MobME was among the finalists at the Lockheed Martin India Innovates Program and was rated as one of India’s 100 Innovative Startups by Nasscom. In 2007, MobME became the youngest team to be featured in the list of Nasscom 100 IT Innovators, a list which included Companies like Texas Instruments, HP and Infosys. MobME was also featured in the Wall Street Journal list of “10 Startups to watch for in India” and voted by Nasscom as India’s Most Innovative Startup in 2008. In 2009, MobME was featured by Nasscom as one of the “50 Emerging IT Companies in India”. Former President of India, Dr. APJ Abdul Kalam is among the strong supporters of this young and enterprising company and had personally invited the founders to the Rashtrapathi Bhavan during his tenure.

One of the key highlights on how MobME is able to influence the society at large is that after being the first Technology Business Incubated Company at Technopark, the state-Government owned IT-park in Kerala, the company is now partnering with Department of Science and Technology (DST), Government of India to setup the first PPP (Public Private Partnership) Model Technology Business Incubator in India. This incubator would focus on the Telecom-sector. This creates a unique model of sustainable entrepreneurship and the mandate is to incubate the next 100 campus-startup companies over a period of five years.

The vision of the founders is to herald the dawn of a silicon coast in India. With a country that is growing at an amazing pace and an economy expected to become one among the top three globally, MobME aims to be the front runner of the classic Silicon Valley story of ‘Campus to Corporate’ and IPOs. The company is growing at over 200% annually and is in the process of raising further investment for a proposed IPO between 2013-2014.

This company profile was written by Aaron Goerge, candidate for a MPhil in Technology Policy at Judge Business School, University of Cambridge

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